How to Increase Your Social Media Reach – A Beginners Guide
A simple social media strategy is one of the most effective tools to increase your audience and share your message. Whether you are a small business or a large organization, you can benefit from social media. Every social media platform is making their site or app truly business-friendly. That’s why more and more businesses are looking to increase their social media presence. Now is the best time to venture into digital marketing through social media to increase your social media presence and boost sales.
Social media allows you to get in touch with your prospective and existing customers easily and quickly. It also helps businesses and brands to engage and understand their customers, which results in better customer service. With more and more brands and businesses appreciating the potential of social media, and embracing social media for business marketing, reaching out to potential customers through traditional methods seems to be taking a back seat.
Here are some of the most powerful ways to increase your social media reach, including some of the latest updates to keep you up to date with what is working at the moment.
1. Optimize Your Social Media Profile
Your social media profile represents your business on social media. The first point of contact between you and your online customers will most likely be your social media profile and keep in mind that the first impression always matters.
Having an optimized profile has a number of advantages. Firstly, it will allow readers in you niche to find you and engage with your business. The social media users are always hungry for anything new and exciting and they find this through social search.
Having a well-maintained social media profile with a good cover picture, profile picture, description, and contact details will help your business or brand to be displayed on the first page of the search results to your targeted audience.
If you want to succeed on social media, you need to understand the ins and outs of various aspects of your social media profile. You can tinker with every feature of your social media profile to ensure you have a memorable name, a recognizable picture/logo, a keyword-rich description and a link back to your business website. This applies to all social media channels.
2. Use animated GIFs, images and memes
Tweets bearing images attract 18 percent more clicks than those without. On the other hand, tweets with GIFs attract 167% more clicks than those with images. Memes add a sense of humor to news feeds and most people are willing to share exciting content.
Simply put, social media posts with visuals attract more engagement. Find inspiration for adding visual content to your social medial profiles to enhance engagement and social medial reach. Look to various online tools for animated GIFs. You can use a reliable online GIF creator to make your own animated visuals.
3. Follow People to Be Followed by Them
This social media tactic is often misunderstood and abused by online business owners and marketers. Following this tip carelessly can have a negative impact on your social media marketing efforts.
You can build an online community by following authority figures in your industry. More often than not, people will automatically follow you back and that will increase the number of your followers. Do not just start following people with the wrong idea that everyone will automatically follow you back.
Don’t rely on the tools that seem to increase your follower numbers. The followers gained this way usually unfollow since they also want to maintain a good following-follower ratio. This will mess your social media feed without making the intended impact. You should implement this strategy with care and follow the social media profile that you hope to engage with, help improve your reputation and that are relevant to what you want to achieve online. By having a great community of social media users, you can engage with your audience, thereby creating active mentions, conversations, and more.
4. Grow and Engage A Targeted Audience
A targeted audience is made up of individuals who are interested in the industry that you post about the most. You can build a target audience by following experts in your niche and engaging with the influencer’s followers. As you do this, make sure you follow the individuals whose follower-following ratios show that they might follow back.
Growing and engaging a targeted audience is a sure way to increase your social media reach. This should be your main goal in order to enjoy the benefits that come with social media marketing.
Having a high number of likes and followers on various social media channels is not enough if you are not active. It is important to be active on Facebook, Twitter and other social media platforms. That means that you consistently post valuable content and engage with your followers.
There are many tools that can help you remain active on social media. These social media management tools will enable you to post frequently while engaging your followers. You can manage several social media profiles, schedule updates and also get different analytics concerning your reach, engagement, followers and so on.
Engaging your target audience is extremely important if you want to stay relevant online. The algorithms of different social media platforms are designed in such a way that the newsfeeds show the posts of active users and those who are actively engaging with others. This helps you get better social media reach, thereby boosting your online presence.
5. Use Social Analytics to Understand Your Target Audience
If you want to know how to increase your social media presence, then you need to learn social analytics as well. This is because it offers you an easy and quick way to understand your engagement on social media. This data will help you analyze the return on investment of your social media efforts. That way, you can now tell what is working (and what’s not working).
With analytics, you can determine the success of your posts so you can quickly and easily repost the most interesting content and improve the quality of your future content.
Social analytics also act as proof for the ROI of your efforts. The proof is in the data, and you can now easily showcase your value to your employer or customers.
Also, identify trends with your social content with ease. Understand what your followers and target audience want and act accordingly.
6. Use Live Video
Social live videos add a sense of personality and excitement for your audience. Businesses can create a live video on Facebook or Twitter and the video will be watched by your followers on that channel at the same time.
Facebook account holders alone view 100 million hours of live video each day. On the other hand, 82% of Twitter users view videos on that platform. Therefore, sharing live videos can help you reach out to more followers and fans.
If you are looking for video ideas for your online marketing campaign, consider entertainment, how-to, behind-the-scenes, responses, culture, shout-out, recruiting, event, demo, promotional, interviews and even user reviews.
The best length of live video engagement on Facebook is approximately 1 minute and 30- seconds, while the maximum upload length of videos on Twitter is 2 minutes and 20 seconds. This means that you can wisely record a single video and then share it across various social medial channels to boost your online presence.
7. Post High Quality Content
You may work in a boring industry, but it is important to make your posts as engaging as possible so they can stand out, regardless of the topic.
The point is this:
- Consider solving various problems in your niche
- Consider positing something funny and educative
- Remember people are willing to share positive content more than negative content.
The secret to enhanced social media presence is the same as that for ranking high on various search engines. Everything boils down to optimization, quality content and user experience. If you start thinking about your Facebook or Twitter marketing efforts in the same manner you consider your SEO efforts, you will see everything come into place. Be sure to implement the above techniques so you can grow you social media presence and spread your business message further on the internet.