Local Search and Local SEO Services
When your business is dependent about being found on local search, you begin to understand that local SEO services can make a powerful difference in your business results. Nothing can be more true today for your local business success when it depends upon people who have an immediate need for your products or services search online to find someone to do business with and discover you!
Your local business, whether it’s a restaurant, a contractor, dog grooming, painting or professional services like an attorney or dentist, these business all need a presence online. Your customers expect it. To grow your business you not only need a local presence, you must be found in the local search results too. Local SEO services involves the process of optimizing your digital presence so your business can be found when your future customers search online.
Digital Presence Management
Digital presence management is the process of ongoing local search engine optimization to present your business in the most favorable light online. Using the correct geo-modified keyword phrases along with your unique value proposition, digital presence management helps to secure your relevant position in local search results. Optimizing your business for high performance on local search helps increase your businesses relevancy to customers and clients that want to work with you today! With local business SEO services, you will see results much faster than for unfocused generic terms or national keyword phrases.
What Exactly is Local Search?
Often referred to as local search, or “Local SEO,” this is the process of digital presence management techniques that works across a multitude of on-line and off-line platforms. The objective of these tactics is to ensure that your business information is optimized to appear in search engine results for relevant search queries closely related to what your business offers. Simply stated, local SEO services use a process of elevating your local businesses ability to appear in front of potential customers when they are seeking services or products your business might offer, within a defined geographical location.
Using Local SEO Services To Promote Your Business
Here are some of the best digital presence management techniques to help you “Own Your Own Neighborhood.”
Begin With Local SEO: Maximize your local digital presence by combining generic keyword phrases such as “dog grooming” (if you are a dog groomer) with local geographic modifiers. These geographic modifiers can be your city, state, zip code or local land marks. Additionally cite cities or neighborhoods near you that you regularly serve, include your local business phone number and include your business address.
Submit To Local Directories: Submitting your business information to as many local directory listings as possible. There are hundreds to choose from with an extremely wide range of options, topics and locations. Some directories will be free and some business directories will be cost money to join. The key for success here is to find the appropriate directories that are closely tied to business products and services that you offer.
Optimize Google My Business Listing: Sometimes referred to as GMB, Google My Business Listings are free for any business; you will just need a local business address and local phone number. Validation and verification of ownership is part of the GMB process. Start by filling out your listing completely including business hours. You can choose multiple business categories. What makes this such a powerful tool is that Google My Business listings can be optimized just like websites. Digital presence management ensures that your potential customer’s experience on GMB is an experience that makes them want to engage with you right away.
Superior Mobile Search Experience: Today most people search on their smartphone or mobile device and they are generally searching for local businesses. A well optimized mobile version of your website that is easily viewed on a small screen is critical for mobile search domination. Local SEO services that enhance the mobile search experience recognize the high growth opportunity for local businesses on the small screen. Mobile search must be fast, useful and task oriented.
Consistent Brand Messaging With Social Media: As part of digital presence management, use social media platforms to build brand authority, promote offerings on these platforms and provide a consistent unique value proposition wherever a customer or client might find you. It is important to use the right social media channels that are relevant to both you are your potential customers. Create a comprehensive strategy as part of your overall digital presence management plan.
Review Sites, Friend Or Foe?
Pay attention to review sites, they can make or break your online business reputation. This is a critical area where digital presence management excels by monitoring your reputation online. Businesses experience both great successes and great failures from negative reviews, false information, or no presence at all with their business listings. You have a business to run and do not have the time to scour the web on a daily basis, constantly monitoring review sites. By not ignoring negative reviews or inaccurate data and addressing it before it goes viral is crucial in protecting your brand. Let our local SEO services help your business grow by looking out for potential pitfalls or disasters while highlighting the positive and awesome customer experiences you provide!
Why Local SEO Services Help You
We are seasoned experienced marketing professionals that have helped hundreds of clients succeed online. Our knowledge and work extends beyond just local SEO services and digital presence management. Our technical expertise includes search engine marketing, PPC, analytics and diagnostics, social media promotions and marketing campaign development. When we engage with your business, you get the added benefits of this holistic comprehensive knowledge and experience included in your local SEO services.
We are constantly in search of bigger and better for our clients and we only use the best industry leading software and thought leading strategies to partner your success. Our hands on approach to local SEO services with our clients allows you peace of mind and results in a positive reputation for your business. We make sure our clients’ listings are accurate as possible and your online reputation is an accurate representation of your products, services and customer value.
Let our digital presence management experts build upon your business’s online reputation to expand your brand. Let us help you “Own Your Neighborhood” with the best local SEO services. Call us today at (503) 894-5564 or fill out the form HERE to schedule your free initial consultation.