What You Need To Know About Voice Search And SEO
Voice search is one of the amazing experience that caught content marketers and search engine optimization firms’ by surprise. Voice search is fast, convenient, and reliable as compared to transcribing the information you want. The impacts of voice search in search engine optimization have already been evidenced in content marketing, where marketers are offering voice search as an alternative to the usual way of transcribing phrases and converting keywords.
Shortly, the custom search will be less familiar, leaving online marketers no choice but to tailor their marketing schemes and strategies to voice search. Voice search will contribute to the fast realization of SEO goals altogether. Due to increased competition in the online marketing sector, marketing consultants, SEO firms, and website owners have been working on ousting their top competitors offering the same line of services and products in the market. Here are effective tips and ways that will guide you when optimizing your website for voice search.
Focus on grabbing mobile users attention
Statistics have it that more than half of potential online customers prefer using mobile gadgets to search for information. Did you know that website’s navigation has a great impact on your campaign as compared to any other factor? The design of your website can lead to huge success or a drastic fall. Site navigation largely affects Google Rankings, conversions, and traffic generation. As a marketer, your ultimate goal is to be ranked higher in the algorithms. Achieve your goal by optimizing your content for mobile devices and drive real traffic to your website.
Voice Search – The use of authentic speech patterns
According to IT professionals, the word error rate has been refined and developed. In 2012, the error rate was registered at 20%. This year, the word error rate has been refined up to 7%, marking a tremendous progress of the voice search campaign. Voice search offers a platform delivery as compared to transcribed search. For instance, algorithms provide search results regarding the search conducted by visitors. Voice search gives clients the ultimate results by speaking out a long-tailed phrase to the search query.
Use natural language long-tailed keywords to boost your campaign
Voice searching is growing at a very high rate in the Search Engine Optimization, rendering the use of short keywords irrelevant. It is therefore important to use long-tailed keywords to capture the voices of your customers. Consider using the conversational tone and proper phrases describing your line of business to offer clients with practical solutions.
Every day, the popularity of voice search in content marketing is undeniably arising. Short-tailed keywords are also becoming less relevant due to the shift of searching techniques from the transcribed search to voice search. Consider using long-tailed keywords and a conversational tone to capture voices search more accurately. Hit your target market by optimizing your content for voice search.