Independent beauty SEO services are essential if you want your customers to find your small business website. Competition online is fierce, however even the most independent beauty business can be extremely competitive using the best local SEO services. Small business owners need to be aware of the role that mobile search plays when future customers look for them online. These customers are using smartphones and tablets looking for independent beauty services near them, savvy business owners understand that many conventional SEO techniques that work for desktop don’t always apply to mobile. Let our SEO services for independent beauty help you gain more customers today!
Optimize Local SEO For Mobile
Here are some independent beauty SEO guidelines to ensure that your website can be found on mobile devices.
Think Local First. Your customers are more likely than ever to search on their smartphones for a local business near them. It’s essential, therefore, to do everything possible to make it easy for customers to find you. This means using relevant local keywords through your content. Include all relevant information for your business. Your physical address, phone number and hours of operation should all be up to date.
Be On The Map. Claim and optimize your Google My Business Listing. This not only helps you rank with Google but also makes it easy for people to locate you via Google Maps. Don’t forget other maps sources too!
Focused Headlines. When you promote specials, make sure that your headlines are short, concise and relevant to your customers. Headlines are especially crucial when targeting mobile clients. Headlines that work well on small screens capture more business for you.
Use Images To Tell Your Story. The right images can really show your products and services, however if these pictures are not optimized, they can actually reduce your customer potential. Independent beauty SEO services can enhance your website performance and drive more clients to you.
Fast Websites Win Customers. Local SEO is dependent on mobile signals and page load speed is a critical SEO factor because it’s so important for your mobile clients. Web page usually take a little longer to load on smartphones and your potential customers don’t have the patience to wait more than a few seconds. A slow site can cause you to lose business.
Clean Code Is Critical For Independent Beauty SEO. Avoid Flash, since smartphones don’t support Flash, this is something you should avoid. Bloated code may also be a factor and negatively contribute to site speed, so clean up your site’s code.
Voice Search Is The Future. Voice search is an exploding trend right now, so it is very important to optimize for voice search. Many of your customers use voice assistants like Siri, Alexa, Cortana and Google on their smartphones. When people use the tools for voice search, they tend to speak in natural language not keyword terms. Local SEO services can help you optimize to take advantage of voice search.
Be Social. It’s a really good idea to emphasize and use social media for your independent beauty business. When your clients are on mobile devices, they spend lots of time on social media. Always include links and buttons to your own social media pages. Social media is a great place to promote specials and reviews.
Independent Beauty SEO Services Help Grow Your Presence
Search engine optimization is rapidly evolving and it will continue to change as more and more people engage with small businesses on mobile. Independent beauty SEO services can keep you in the forefront of these industry trends and let you run your business and delight your customers.