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Personalization is a priority for us.  Without personalization, many marketing plans just take an assembly line approach to strategic planning and then just hope for the best. These types of marketing strategies show you non-essential key performance indicators and other metrics that mean very little to your bottom line. Yes, you might get occasional results, but if the outcome is not relevant to your services or business goals, then you’re wasting your money. At Cliqscout, we prefer quality over quantity and focus on the outcomes that drive revenue to your business.